THE JOURNAL / PAGE 2

From the archive.

2025-10-30

Your Brand Is What People Feel When You’re Not in the Room

Branding has turned into one of those words people toss around until it loses meaning.Somewhere between the logo talk and

2025-10-27

I get it. You’ve already got your business site. Maybe it’s swlaphoto.com, blvckshrine.com, or somethingstudio.com. You’ve spent time on the

2025-07-15

Let me tell you a story. I was sitting in a lecture once, the kind with uncomfortable chairs and bad

2025-07-11

How one stubborn settler carved out a city with nothing but oxen and grit. By SWLA Photo Some cities get

2025-07-09

You can learn a lot about a place after hours. Not from the brochures, not from the city guides—definitely not

2025-07-05

Some things are worth going the extra mile for. Or, in my case, a solid thirty-five-minute drive, one way. I’m

2025-06-28

It’s a funny thing, character. It’s not something you can advertise on a brochure or list in a package of

2025-06-25

You know, sometimes you go looking for one thing, and you end up finding something you didn’t even realize you

2025-06-24

BY DALTON BARRON swlaphoto.com Summer is here, and the sizzle isn’t just coming from the weather. Lake Charles is lighting

2025-06-22

By Dalton Barron, SWLA Photo LAKE CHARLES, La. – June 22, 2025– In a landmark move celebrating a legacy of