I get it. You’ve already got your business site. Maybe it’s swlaphoto.com, blvckshrine.com, or somethingstudio.com. You’ve spent time on the branding, the logo, the look. So why bother with yourname.com too?
Because here’s the truth: your business might change. Your name won’t.
I’ve seen this happen a hundred times. Someone builds a brand, it grows, and a few years later they pivot, sell, rebrand, or just outgrow it. The problem? Everything they built, the recognition, the trust, the backlinks, was tied to the brand, not them.
When you own yourname.com, that never happens. It’s your digital anchor. Your home base. The one thing that stays with you through every chapter.
Your Business Might Evolve. You Will Too.
Your company is just one version of what you do. You might start as a photographer, then move into design, consulting, or content creation. You might launch new ventures or retire old ones. That’s natural.
But your name connects it all. People will always search for you, not just your brand.
You Are the Brand Behind the Brand
People don’t follow logos. They follow people.
Clients, investors, and collaborators want to see the human being behind the work. Owning yourname.com gives you a personal hub where you control the story. It’s your chance to say, “Here’s who I am and here’s what I’m building.”
It Future-Proofs You
Even if your business grows into something massive or you end up selling it, your name site will always point back to you. It becomes your online résumé, your portfolio, your press page, whatever you need it to be at that moment.
It’s Simple. Just Redirect It.
Don’t overthink it. You don’t need a full site on day one. You can redirect it to your current business, your Linktree, or your social profiles. Later, when you’re ready, it can evolve into your own personal site.
It’s Cheap Insurance for Your Identity
A domain usually costs less than dinner for two. But once someone else grabs it, it’s gone. Forever. And if your name’s common, you’re already racing the clock.
Buy it. Park it. Even if you never use it, you’ll be glad you own it.
Your business might be your brand today. But you are the one who built it.
And when the next idea comes along, because it always does, yourname.com will still be right there waiting for you.
FAQ
Do I need myname.com if I already own a business domain?
Yes. Your business may evolve or change. Your name stays with you and ties every chapter together.
What if my name is already taken?
Try a middle initial, full middle name, a location, or a recognized suffix like “official.” Set a backorder and claim matching social handles.
Should I buy variations of my name?
If your name is common or you have active impersonation risks, buy key variants and common misspellings. Point them to the same place.
How can I use the domain before I build a site?
Set a redirect to your current site, portfolio, or LinkedIn. You can switch the target any time.
Does a personal domain help with SEO?
It helps with branded search. People who Google your name can find an authoritative result that you control.
What if I plan to change my name later?
Own the current name and the future one if possible. Redirect the old to the new when you switch.
Is Linktree enough?
Link tools are handy, but they live on someone else’s domain. Yourname.com gives you ownership and flexibility.